First of all.. a disclaimer.. the claim "for fat loss" bugs me. I don't think anyone must drink protein to lose fat. I know I rarely have during my 3 years of losing weight. I don't think I'll be buying any of this because of the attempt to manipulate people with the "for fat loss" and the picture on the box. JMO.
A friend gave me a box of this because she didn't like it. Granted, I don't do liquid protein very much, but recently have needed it for various reasons. This is not too bad. I mixed it with almond milk, a few strawberries, some ice and a little splenda.
It's not purely whey protein isolate, it's also whey protein concentrate. Interesting review here: http://www.proteinpowder.net/provida-labs-protein-for-fat-loss/
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